JANUARY 25, 2026
Foundations & Value
Kickoff of our specialized training program for Sales and Technical Support teams.
- Developing agricultural-specific sales skills.
- Transforming technical knowledge into customer value.
- Enhancing professional communication with growers.
JANUARY 26, 2026
Strategic Solution Selling
Moving from product transactions to solution-driven partnerships.
- SWOT Analysis: Realistic team capability assessment.
- Linking growth objectives to execution plans.
- Aligning solutions with real market challenges.
JANUARY 27, 2026
Certification Ceremony
Today we conclude our specialized program with Dr. Ehab Moslem.