JANUARY 25, 2026

Foundations & Value

Kickoff of our specialized training program for Sales and Technical Support teams.

  • Developing agricultural-specific sales skills.
  • Transforming technical knowledge into customer value.
  • Enhancing professional communication with growers.

JANUARY 26, 2026

Strategic Pillars Day 2

Strategic Solution Selling

Moving from product transactions to solution-driven partnerships.

  • SWOT Analysis: Realistic team capability assessment.
  • Linking growth objectives to execution plans.
  • Aligning solutions with real market challenges.

JANUARY 27, 2026

Certification Ceremony

Today we conclude our specialized program with Dr. Ehab Moslem.

 

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